Sony will offer a number of PS4 console bundles in the UK, the platform holder has confirmed to Eurogamer.
At this time the only confirmed bundle is a PS4 console with two DualShock 4 controllers, Killzone: Shadow Fall and a PlayStation Camera. The bundle will cost in the region of £429 - the same price as the Xbox One.
"I can officially confirm that the answer is yes [Sony will bring the bundle to the UK]," Sony UK boss Fergal Gara told the site today at Eurogamer Expo.
"It will be no more than a tenner either way [of the Xbox One £429 UK price] depending on what conversation rate we use on the given day."
The contents of the bundle would normally cost around £500 if bought separately.
Sony will also announce several new PS4 bundles tomorrow, the site reports.
And it should be good news to PS4 pre-order customers, with Sony stating they will be given the option to upgrade by their retailer.
"It is in limited volume, and therefore it is probably going to go mainly to current pre-order customers, then follow-up volume may well be post-Christmas," Gara explained.
"But there are other bundles that also represent incredibly good value. It's not just about having a good base price. We want to offer value in every way we can."
According to Gara some customers should have already been contacted about making the upgrade.
"Starting yesterday, our retail partners are contacting their pre-order customers in order, so starting with the first, working up to when they run out of that special bundle, saying, we now have clarity on exactly what PlayStation 4 bundles we have to offer for day one. Would you like option A, B, C or D?"
And whilst there may be bundle units available at launch, Gara doesn't believe this will be the case.
"In theory there could be some free on day one, but I think it's unlikely, because the people in that queue are going to say yes please."
PS4 launches in the UK on November 29.
Compared to Xbox One Day One editions the new PS4 bundle doesn't actually offer a great deal extra - with the second controller being the difference. That said a new controller will cost gamers around £50 at launch, meaning the bundle is well worth upgrading to.