The Blu-ray retail release of Driveclub will not include a 50 per cent PS Plus discount as originally announced, SCE UK has confirmed to VideoGamer.

"The PS Plus discount voucher inclusion which was originally announced is no longer part of the Blu-Ray Disc offering," a Sony spokesperson told VideoGamer.

"When we initially launched PlayStation 4, we ran a number of promotions for PlayStation Plus to help build a vibrant community for players to join on day one, and fully appreciate the socially connected aspects of the console. The PS Plus voucher with DRIVECLUB was one of those launch promotions.

"Now, seven months after the launch of PS4, we are naturally directing our focus and resource to other areas that will enhance the offering for the growing PS Plus community."

Driveclub launches for PS4 on October 10. A PlayStation Plus Edition featuring 10 cars and 5 tracks will also be available on day of release.