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Peter Moore, who was previously the President of EA Sports, has been promoted to Chief Operating Officer of EA as a whole.
Moore’s promotion is one of several shake-ups at EA, who are now looking to “switch from defense to offense”.
Frank Gibeau will now serve as President of the EA Labels, which is expanding to cover four areas: EA Games, EA SPORTS, EA Play and BioWare.
Barry Cottle is taking charge of EA Interactive, which now includes Playfish, Pogo, EA Mobile, a partnership with Hasbro, the online and mobile business in Asia and soon, casual giant PopCap.
Talking about the changes on the EA website, John Riccitello said;
“First, I think it’s a great reflection on EA that we are able to tap so much world-class leadership from within our own ranks. The depth of talent and leadership in this company is inspiring.”
“Second, as I look across EA and back on its history, I come to an important realization.” explained the EA CEO. “The people who succeed here are the ones who map their creative vision over a deep understanding of what our consumers want. Our Label structure reflects that strategy. It creates a close partnership between developers and product marketers that connects the creative process to our consumers.”
Peter Moore is generally thought of very highly by gamers (in large part to his work at SEGA during the Dreamcast era), and EA clearly thinks very highly of him too.
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