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Payday 2 is already turning a profit, despite the game still being a week away from going on sale, Starbreeze has announced.
“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” CEO Bo Andersson-Klint wrote in Swedish. “Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can.”
He added: “We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”
Payday 2 will be released August 13 on Steam, and in stores on August 16 for Xbox 360 and PS3.
Source: Gamechup
