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Only hardcore gamers who follow events such as E3 will find issue in Microsoft’s Xbox One plans relating to game ownership and online check-ons, Xbox chief marketing and strategy officer Yusuf Mehdi has told ArsTechnica.
Mehdi said it’s “hard to say” what the mainstream consumer will make of the device, but believes they won’t look into the details.
“I think it’s fair to say there’s a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely,” said Mehdi. “In a broader set of community, people don’t pay attention to a lot of the details. We’ve seen it in the research, we’ve seen it in a lot of the data points.”
That said, Mehdi admits Xbox One represents a dramatic change in the way gamers consumer games.
“This is a big change, consumers don’t always love change, and there’s a lot of education we have to provide to make sure that people understand,” he said.
He added: “We’re trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better.”
Whilst Mehdi is correct in saying the mainstream won’t look into the finer details, I’m pretty sure they’ll be equally outraged if they go to trade in Forza 5 and are told by the retailer that the game can’t be accepted.
Source: ArsTechnica
