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According to internal Nintendo of America sales figures, the Nintendo DS has sold more than six million units across America through November 30, 2007. This makes the platform holder confident enough, based on projections, that the handheld will be the top selling video game system of any kind for the year.
The system is selling so fast that approximately one unit has sold every five seconds during 2007. The best-selling handheld recently set a new Thanksgiving week sales record, shifting an amazing 650,000 units, beating the previous record of 600,000 units set by the GBA in 2005.
“There’s no letup in sight,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Nintendo DS appeals strongly to both core and casual gamers, and its momentum is set to propel us into 2008.”
It’s not just the hardware which has been flying off store shelves with four software titles having reached sales of more than two million units in the US alone: New Super Mario Bros., Mario Kart DS, Pokémon Diamond and Super Mario 64 DS. A further eight games have notched up over a million sales: Brain Age: Train Your Brain in Minutes a Day, Pokémon Pearl, Animal Crossing: Wild World, Big Brain Academy and four versions of Nintendogs.
