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Recent research by JuniorSenior Research amongst 4.000 children aged up to 15 years old has revealed a number of surprising results – and a number that were obvious. Perhaps not too surprising is the stat that 61% of children surveyed play games on a daily basis, and the supposed ‘digikids’ will actively search for information on games they are interested in.
What is surprising is that 65% of those surveyed prefer to play games on a PC, with 12% occasionally copying their friends’ games. As to be expected, the older kids tended to have a higher budget for buying games, with the heavy gamers more willing to buy games as soon as they are released.
Advertising didn’t prove to be the most important source of information about new games. 32% of those surveyed found out about new games from friends, with advertising coming in second with 26%. Of the children who play games, 29% use the internet regularly, which made for some interesting advertising stats. More children see ads for games on the internet (15%) than they do in magazines (11%) – a stat that we assume will increase are the internet becomes more and more popular.
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