Given the huge success of the Call of Duty, Guitar Hero and Spider-Man games it's no shock to hear Activision discussing new titles in each franchise.

There's no game specific info right now, but a new Call of Duty title is currently in development for Xbox 360, PS3, PC, Wii and PS2 - presumably Call of Duty 5 developed by Treyarch for a winter 2008 release.

Although outsold by Call of Duty 4, Guitar Hero III generated more money and perhaps as a result of this will see two titles released this year, one in July and another in the autumn.

Despite being outsold 2-to-1 by EA's Skate, Activision is sticking with the Tony Hawk franchise only this time development will focus on innovation and pay serious attention to customer feedback.

Coming in the publisher's fiscal 2009 (April 2008-March 2009) is a sequel to Ultimate Alliance and a new game featuring Spider-Man. Also due this year is the new Bond game, scheduled to arrive alongside the new movie in the autumn.

Activision isn't forgetting the lucrative kids' market either, with games based on Kung Fu Panda and Madagascar 2 on the way.