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Not content with acquiring Guitar Hero developer Harmonix, MTV is planning to invest a staggering $500 million into the video games industry over the next few years.
MTV chairman and chief executive Judy McGrath told Reuters that the money will be used to build the company’s games business across all brands in its portfolio.
“I’d like to see more game applications on some of our current big brands across the music group,” said McGrath.
MTV’s Rock Band, the first title from Harmonix since its acquisition by MTV, is currently expected to hit stores later this year, although an exact date is still to be announced.
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