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MTV Games has already had success with Rock Band, released in the UK in March 2008, and its intent to be a major player in the video game industry is clear with the announcement of a partnership with motion picture and television producer Jerry Bruckheimer.
Bruckheimer, who’s produced huge hits including the Pirates of the Caribbean trilogy and TV shows CSI and Cold Case, will partner with MTV Games to launch a “game incubation studio”.
“Video games represent a new and innovative medium for what we’ve always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold,” said Bruckheimer. “I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium.”
The studio will employ “experienced video game experts, artists and storytellers [who] will seek out and deliver new game concepts and intellectual property.” What projects the studio will be working on are still under wraps. What is clear is that the two parties will be working very closely together and that there is potential that “some of the game concepts could migrate to other entertainment media including film and TV”.
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