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Speaking to Gamasutra at Microsoft’s recent Gamefest event, Microsoft’s Interactive Entertainment Business manager Kevin Salcedo expressed that the role of DLC in the current generation of consoles cannot be ignored.
According Salcedo games that provide paid downloadable content within a 30-day “sweet spot” sell on average $21 million more at retail.
Salcedo also noted that DLC has generated $240 million in revenue so far, $180 million coming in the last 12 months alone.
He added that DLC gives games “legs” and ensures gamers stick with a given title for a longer period of time.
“On average, titles that have downloadable content on XBL marketplace have seen a 16 percent [longer] period of people holding onto that title, which keeps them from selling to secondhand stores,” he said.
Does DLC make you stick with a game for longer? Let us know in the comments section below.
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