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Hollywood action movie director, Michael Bay, has joined forces with Need for Speed to create a blockbuster television commercial for NFS The Run.
Bay is the world-renowned director of some of the biggest action films of all time, including Transformers, Pearl Harbor and The Rock.
Fans should visit the Need for Speed: The Run Facebook page to unlock the new trailer.
To create the promotional spot, Bay spent time playing the game and spoke with the creative production team to get a feel for Need for Speed The Run and the franchise itself. In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, adding his explosive touch to the action.
“Working with Michael and his company, The Institute, was such an honour. He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in Need for Speed The Run. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action,” said Jason DeLong, executive producer, Need for Speed The Run.
NFS: The Run will be released November 18 for Xbox 360, PS3, PC, Wii and Nintendo 3DS.
