The British Academy of Film and Television Arts (BAFTA) has announced the first ever BAFTA Breakthrough Brits, in partnership with Burberry.

17 talented newcomers have been identified as making a name for themselves within film, television or games.

The BAFTA Breakthrough Brits, chosen by a jury of industry experts, were named today as: actors Paul Brannigan, James Floyd, Tom Holland, Ade Oyefeso, Chloe Pirrie, and Sharon Rooney; writers/directors Rowan Athale and Zam Salim; writer Dominic Mitchell; game developers Oliver Clarke, Mitu Khandaker and Dan Pearce; game designers Rex Crowle and Sophia George; broadcaster Arthur Williams; and producers Ed Barratt and Nisha Parti.

Of the game developers Media Molecule's Rex Crowle is most well known as the creative lead on the upcoming PS Vita title Tearaway.

Crowle commented: "I feel very excited and honoured to be a BAFTA Breakthrough Brit! I've been entirely focussed on creatively leading one project for the past three years, so this honour comes just at the same time as I'm starting to look up from my monitor to see what's going on past my screen. It's exciting to now be able draw upon the expertise of BAFTA and its members, and figure out where interactive media and games are going."

Other game developers included in the 17 are The Cat that Got the Milk creator Oliver Clarke, BAFTA Ones to Watch Award 2012 winner Sophia George, Redshirt creator Mitu Khandaker, and 10 Second Ninja developer Dan Pearce.

Source: Press release - full profiles