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Mass Effect 2 will cost you a staggering £48 if you want the convenience of downloading it directly to your PS3 instead of buying it from the high street or an online retailer.
GAME.co.uk is charging £39.99, while Shopto.net wants £35.86 – both considerably cheaper than the digital download version.
While Mass Effect 2 is an excellent game, £48 seems way too much to ask for the download, which quite obviously doesn’t include the physical box, manual and Blu-ray disc you get when purchased from a retail store.
Presumably EA is hoping people will be willing to pay the extra out of laziness or the desire to get hold of it a day earlier than it could be delivered through the postal system.
It’s also worth remembering that the £48 price tag does undercut the RRP by £2.