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Marvel Rivals has grabbed the gaming community by storm, and its vivid cosmetic skins, particularly Invisible Woman’s Malice skin, are at the center of the excitement. This bold outfit, inspired by Sue Storm’s dark alter ego from Fantastic Four #280, debuted in Season 1 and replaced her trademark blue uniform with a provocative black leather garment with crimson accents.
The skin went incredibly viral upon its release as devs reported a 3000% search on Google for Invisible Woman, thus increasing her popularity. However, several fans raised eyebrows after a TikTok ad displaying this skin, labeled “Abuse Her This Season,” aroused uproar for encouraging sexual violence. In March 2025, Australia’s Ad Standards Community Panel found that it had violated advertising ethics, citing insensitivity to violence and nudity. NetEase stayed silent, leaving players to debate the boundary between edgy marketing and poor taste.
However, Season 2’s Hellfire Gala is set to reignite the discussion, as Emma Frost’s new skin follows a similar style. Her diamond-form style has a similarly daring costume, reminiscent of her personality in comic book lore.
Marvel Rivals leakers such as X0X_Leak and Rivals Assembled have revealed an upcoming skin for Emma Frost called X-Revolution that will be available on April 11, when Season 2 hits the game. The costume takes inspiration from the Uncanny X-Men: Battle of the Atom comic book series, where she’s a telepath and wears stuff like this on purpose to weaponize simping and read people’s minds and get what she wants.
However players and fans are both excited over the new look as the leaked skin has already received “gooner” attention on social media, similar to what the Invisible Woman Malice skin was treated to. One such fan said, “I’m loving people taking initiative and justifying this gooner skin unprovoked lol.” Another chimed in, “The White Queen making people lose their minds out here.”
On the other hand, the look of the skin outraged several users, where one wrote, “This game just can’t help but make every female hero as sexualized as possible.” While Rivals devs have recently announced they are going to release a new hero every month from Season 3 onwards, fans are expecting more costumes for characters to drop in the game.
Furthermore, early patch notes also reveal that each skin will now have a color choice between two shades that players can choose when purchasing the outfit or even gifting to their friends in the upcoming Season 2. Regardless, it’ll be interesting to see over the next few weeks whether Emma Frost breaks the viral meter raised by Invisible Woman or sparks another outrage over sexualizing its female roster.
As Krakoa’s mutant festivities unfold on April 11, players brace for another round of bold cosmetics and potential controversy, proving Marvel Rivals isn’t shying away from pushing boundaries.