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Kinect for Xbox 360 is set to become the number one consumer electronics purchase this holiday, Microsoft Game Studios’ corporate vice president Phil Spencer told Edge.
“We are investing in this like we’ve never invested in a platform launch,” said Spencer. “This is, for us, the biggest platform launch in the history of the industry.
“We’ll have a huge launch portfolio, we want to sell more units than any console has ever sold in its first holiday, a new platform. Our retail partners are telling us, based on the consumer demand, ‘this is going to be the number one consumer electronics purchase this holiday. Not just in the games space, all of them’.
“In North America 7,000 retailers are doing midnight events when we ship and our pre-order momentum looks huge. So this, for us, is bigger than Xbox launch, bigger than 360 launch – this is a big deal for us. How many units are we going to sell? We’re completely goaled in investing as if this were the biggest console launch ever, and that’s our expectation.”
Kinect will launch in the UK on November 10 priced £129.99. The price includes a Kinect sensor and a copy of Kinect Adventures.
