Kinect Star Wars will continue to sell beyond launch, says Microsoft

Kinect Star Wars will continue to sell beyond launch, says Microsoft
James Orry Updated on by

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Kinect scored its first No.1 game with Kinect Star Wars today, and the game can go on to achieve much more, believes Kinect creative director Kudo Tsunoda.

“Star Wars really is one of those evergreen brands,” Tsunoda told MCV. “No matter when or where people are buying Kinect, this is the sort of the product that has legs.

“And unlike normal sales curves, this is the kind of experience that can continue to sell at a good pace for months and years to come.

“There are so many parts to the Star Wars franchise now, whether it’s the original movies, the prequels, or the Clone Wars cartoon. We’ve tried to build a video game that fans are going to love, no matter where they came into the universe.”

The game entered the UK video games chart at No.1.

The evergreen title was at the heart of Nintendo’s success with the Wii and Microsoft will no doubt be dreaming of a similar sales curve for Star Wars as those achieved for some of the Wii’s biggest hits.

And with such a vast universe at Microsoft’s disposal, a Kinect Star Wars sequel must also be on the cards.