You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here
In an interview with GamesIndustry.biz, Sumner said it is likely that the highly anticipated Guitar Hero will be in short supply when releases across Europe next month, mainly because of manufacturing constraints placed on the game’s unique guitar controller.
“We actually haven’t got huge amounts of product,” said Sumner. “It’s an authorised game with an authorised peripheral and we have to manufacture it within the constraints of Sony’s approved manufacturing guides. We can’t just go to twenty different companies in China and ask them to produce as many as we’d like.“
Sumner went on to discuss the firm’s expectations for the game, stating that the main marketing campaign is not planned to begin until September, with shortages expected to be over by this time.
“There’s no point going into overkill when you haven’t got the supply,” he said. “We’ve got some interesting things planned which will come to light in the next couple of weeks based around concerts and festivals. But as far as TV and other ads are concerned that’s really not going to start until September when we’ve got much more product availability.“
Guitar Hero is released in Europe on April 7 with a recommended retail price of £49.99.
About the Author
