Guild Wars 2, the subscription free MMO, will launch in both Europe and North America on August 28, 2012, NCsoft and ArenaNet have announced.

"We're offering gamers an experience that delivers on the promise of online gaming with a truly social experience in an immense, shared world," said Mike O'Brien, president and co-founder of ArenaNet. "After five years of creation, development, and polish, announcing the launch date of Guild Wars 2 is a huge milestone for us, but the thing we're most looking forward to is seeing gamers from all over the globe explore this world and begin creating their own stories."

In the months before launch, ArenaNet will focus on polishing Guild Wars 2 to ensure the highest quality experience on launch day. One step towards this is the final Beta Weekend Event which runs July 20-22.