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EA wins PR stunt of the month: A precession of giant lizards were seen delivering copies of EA and BioWare’s Dragon Age 2 to retailers this week.
Shoppers across the UK’s high streets were shocked to see the lizards pulling medieval-style carts stocked with the first batch of the new game.
Dragon handler and expert Trevor Smith commented: “At nine-foot long and weighing around seven stones each, these giant reptiles were trained very carefully to ensure they could safely deliver the games to stores in time for its release this week.
“I think it definitely surprised a few passers-by to suddenly see such an unusual creature stalking the streets!”
Dragon Age 2 hits stores tomorrow.
A lizard delivery service is all well and good for a bit of good PR, but we’re concerned the lizards simply won’t be able to deliver enough stock to meet demand.
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