GAME has become the first retailer in Europe to sell Nintendo eShop codes online and in store, the retailer has announced today.

The addition to GAME's offering will allow customers across Europe to purchase digital games for Wii U and 3DS. Make a purchase and you'll be issued codes via a till receipt or email (when buying online).

The game will be downloaded once entered into the eShop on the console.

Charlotte Knight, category director for GAME commented: "We're really excited about this partnership with Nintendo, as it makes it so much easier for gamers to access Nintendo digital content, not just in the UK but across Europe.

"We're thrilled to be able to offer brand new Nintendo Wii U and 3DS releases as digital download from day one of release, and that starts today with Fire Emblem Awakening on 3DS."

In addition, GAME is offering an extra 25 per cent trade-in value on selected game trade-ins against eShop purchases in store.

Source: Press release