A flurry of Fruit Ninja merchandise is set to be unleashed on the mass market, Australian studio Half Brick has revealed.

Half Brick has licensed various firms to bring creating products based on the game which has achieved more than 300 million downloads, across iPhone, iPad and Android. The game also made a Kinect-powered appearance on Xbox and has been released on Facebook.

"Since Fruit Ninja is already an international phenomenon, we thought it was crucial to expand the brand's reach and engage our fruit-slicing fanatics around the world," said Halfbrick CEO Shainiel Deo.

"We have handpicked some of the best consumer product companies in the international marketplace and look forward to unveiling our line-up to old and new fans."

Fans can look forward to plush toys, shoes, phone covers, wallets, coffee mugs, and "augmented reality apparel".

How about an earmuff range, with each ear covered by half a piece of fruit?

Via Develop