Facebook gets an exclusive PlayerUnknown’s Battlegrounds content deal

Facebook gets an exclusive PlayerUnknown’s Battlegrounds content deal
Chris Hallam Updated on by

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PlayerUnknown’s Battlegrounds’ popularity seems to know no-bounds. Developer Bluehole has announced a new weekly exclusive Facebook livestream series, starting tomorrow at 3am BST, that aims to bring the developers closer to the players, or something of that sort.

Bluehole has partnered with Facebook to bring exclusive streaming content to the social media platform. ‘Just as Playerunknown’s Battlegrounds came out we started playing it in the office’, Leo Olebe, Facebook’s director of global games partnerships told Polygon. Bet Zuckerberg was all over it, sure enough. 

‘This new initiative with Facebook will bring our passionate fan base closer to our development team,’ said Bluehole VP and executive producer Chang Han Kim. 

This isn’t the first attempt at securing video game content to stream on Facebook. Previously, Facebook has worked with other esports teams such as Heroes of the Dorm and struck deals with companies like Nvidia and Blizzard. 

Bluehole, speaking with PCGamer, stated that the weekly livestreams will focus on various elements of the Battlegrounds community. Starting in the early hours of tomorrow morning at 3am-6am BST, the first stream will be hosted by one of Bluehole’s community managers. From there livestreams will switch hosts ‘between content creators from the PUBG community’ and some of Bluehole’s other community managers.

PlayerUnknown’s Battlegrounds is currently planned for its full release before the end of Q4 2017.