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With sales that currently stand at over 1.6 million units, FreeStyleGames creative director Jamie Jackson believes it’s madness to label the trendy music title DJ Hero a failure.
“We’re at over 1.6 [million], pushing towards 2 [million] now, which is cool,” Jackson told VideoGamer.com during a recent visit to the studio’s Leamington Spa office. “If anyone had said me to me when I was starting my career in the industry that you’d work on a game that sells that many copies and it would be considered a failure I’d have said ‘are you f**king mad?’ And I still probably stand by that now.”
Jackson does, however, believe the game hit stores at a price point which was too high, with the game benefiting from price cuts down the line.
“We definitely had spikes around when there were price drops,” he explained. “My own personal opinion is that it was too expensive when it was first released, and we’re addressing that this year – it’s going to be cheaper when it comes out this year.
“The slightly unfortunate recession was kind of, not necessarily out of the blue, but for a lot of people it was out of the blue. So, you know, people were suddenly watching their pennies and then the game came out and 1) it was new and 2) it was expensive.”