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EA has announced the development of EA Sports Active, a new customisable and personalised fitness product for Wii that hopes to help people get more healthy without having to leave their home.
EA Sports Active is in development in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – and will be the first product in a new line of EA Sports fitness and sports performance products.
While said to be perfect for the whole family, EA Sports Active has been designed specifically for women “seeking a simple, fun and cost-effective way to achieve a healthy lifestyle”. The fitness product will feature a variety of interactive activities combined into a circuit that targets both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together.
Users of EA Sports Active will be motivated through on-screen, real-time feedback on their workout such as calories burned. The product will ship with two specially-designed leg straps that hold the Wii’s Nunchuck controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.
Additionally, EA Sports Active will feature a 30 Day Challenge, which presents a fitness road map for players to reach their fitness goals with the guidance of a virtual trainer. The Challenge provides a new, 20-minute workout every time the player exercises, including clear instructions, feedback on technique and positive encouragement throughout the workout. Each circuit will feel different and increase in intensity as fitness levels improve.
It will also be possible for users to create their own custom workouts that vary in activity, duration and intensity, and the Wii Balance Board will add functionality to many exercises.
Peter Moore, president, EA Sports described EA Sports Active as an “exciting and groundbreaking milestone for EA Sports” stating that he believes the company has a “real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible”.
EA Sports Active is scheduled for release worldwide on Wii in spring 2009.
