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EA will provide players of Need for Speed: Hot Pursuit with three new super car convertibles should the game’s launch trailer achieve one million views by December 12, 2010.
The Bentley Continental Supersports Convertible, the Lamborghini Murciélago LP 650-4 Roadster and the Dodge Viper SRT10 Convertible Final Edition will be given away as free DLC if the target is met.
The figure currently stands at around 340,000 views so you better get watching. We’ve helped by embedding the video below.
There’s no better way to drum up attention for a game than to give out free content. Not only that, but EA is doing so in exchange for getting consumers to watch what is essentially an ad for the game. They’ve even got us posting a news story about it. 1-0 to EA.
