EA laughs at Activision’s comments

EA laughs at Activision’s comments
James Orry Updated on by

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EA has responded to comments made by Activision CEO Bobby Kotick in a recent Q&A with Portfolio, in which he criticised the publisher, claiming it “did a very good job of taking the soul out of a lot of the studios it acquired”.

“The truth is, everyone laughed,” Jeff Brown, EA’s vice president of corporate communications, told Newsweek’s Level Up “In the past year EA has made radical changes to decentralize the company and put creative control back in the hands of development teams.”

Brown continued: “It’s too early to declare victory but if you talk to people like Patrick Soderlund at dice in Stockholm, Mark Jacobs at Mythic in Virginia or Josh Resnick at Pandemic – they’ll probably tell you that it’s working. They get a lot of resources and creative freedom. That freedom has already contributed new start-ups like Dead Space, Mirror’s Edge and Boom Blox and there’s a lot of others to be announced soon.”