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EA is sending weather balloons holding copies of Mass Effect 3 into the stratosphere.
USA Today reports that the space-faring publicity stunt will take place next week in New York, San Francisco, Las Vegas, Berlin, London and Paris.
The balloons will be fitted with a GPS tracker and their locations will be detailed on the Mass Effect website.
Manage to find one (will it even be in one piece?) and it’s yours.
Mass Effect 3 will be released for Xbox 360, PlayStation 3 and PC on March 9.
This promotional stunt will go absolutely fine unless one of the copies accidentally kills somebody.
About the Author
Mass Effect 3
- Platform(s): PC, PlayStation 3, Wii U, Xbox 360, Xbox One
- Genre(s): Action, RPG, Science Fiction, Space
