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EA has today announced an extension of its exclusive licensing relationships with the NFL and NFL Players to develop, publish and distribute interactive American Football games. EA has the rights to NFL teams, stadiums and players for its best-selling football video games through the end of the 2012 season – ends February 2013.
Both agreements cover console, handheld and PC platforms for action simulation, arcade-style and management games. Financial terms of the agreements were not disclosed.
“We are excited about the opportunity to extend and expand our relationships with the NFL and NFL Players,” said Peter Moore, President of EA Sports. “For nearly two decades, EA Sports has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”
To date EA’s Madden NFL franchise has generated more than $2 billion in retail sales.
