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Battlefield publisher EA has admitted that it won’t outsell Activision’s FPS behemoth Call of Duty: Modern Warfare 2 with any of its games this year.
EA is keen to topple Modern Warfare from its position as one of the biggest brands in entertainment.
The publisher has already released Battlefield: Bad Company 2 this year, and will release Afghanistan shooter Medal of Honor in October.
EA’s excusive publishing deal with Respawn Entertainment, the studio founded by sacked members of Call of Duty developer Infinity Ward, is seen as another shot at Activision.
But 2010 won’t be the year EA shoots down Modern Warfare, EA’s VP and UK GM Keith Ramsdale admitted.
“Are we going to beat Modern Warfare sales this year with any single title? No. But do we have a long-term goal of taking more market share or possibly growing the market? Yes.”
Ramsdale described Bad Company 2, which we awarded with a nine out of ten review score, as “great”.
“The press reaction has been focused largely on how good the multiplayer is. It’s now recognised as genre defining, and the way the market’s going, that’s key.”
What do you think? Can Battlefield topple Modern Warfare? Let us know in the comments section below.
