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More people are subscribing to EA Access than anticipated, EA has revealed.
While subscription numbers have not been announced, CEO Andrew Wilson revealed last night that “EA Access membership has grown well beyond our early expectations and we anticipate continued momentum in the months ahead”.
The option to download a selection of titles and access 6-hour trials of upcoming games is also encouraging players to buy games they wouldn’t normally have considered, COO Peter Moore adds.
“We’re seeing both empirical and anecdotal data that people now who are members of Access and of course, have access to games like FIFA and Madden, who’ve said that ordinarily they wouldn’t have gone out and bought them, are now experiencing them and enjoying them and our belief is the next time around when the games are launched, they will actually buy them,” Moore said. “It’s turning into an incredible sampling program for us if you will, and obviously the value for money is there.”
As for whether EA Access may ever arrive on PS4, Moore said that there’s “nothing to talk about right now… but I will say that EA Access is surpassing all of our internal expectations with regard to subscriber numbers and it’s delivering exactly what we thought which would be a great way for gamers to get great value and experience more games.”
EA Access launched on Xbox One earlier this year, with multiple titles (including Battlefield 4, FIFA 14, Peggle 2 and Plants vs Zombies: Garden Warfare) all available to download at no additional cost. A subscription costs £3.99/month or £19.99/year.
Source: EA Q2 2015 Earnings Call (via seekingalpha.com)
