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Dragon’s Lair creators Don Bluth and Gary Goldman have turned to Kickstarter to raise $550,000 they say is required to create a pitch for a Dragon’s Lair movie.
That’s right, backers are funding the pair’s efforts to create a pitch, which will be used to convince investors to back the film to the tune of $70 million.
“Animated motion pictures cost loads of money and time. If you have followed the latest publicity on animated films or checked out boxofficemojo.com you would know that these films, traditional hand-drawn or computer generated can cost anywhere from $55 million to $240 Million, some even more – just on the production,” explains the Kickstarter. “Promoting an animated film could cost an additional $100 Million to market the film worldwide.
“In order to finance the production, promotion and distribution, independent companies like Don Bluth Films must approach major film studios, private investors, or investment banks for loans and/or equity investment to finance their films. Though those entities may fulfill an important role in the process, their involvement also comes with serious strings attached, which can often push and/or pull the story and its design elements, in the wrong direction or even decide to cancel the production all together. Or, they may have no experience whatsoever with either the animation production process or the extraordinary marketing effort to create audience awareness and strong anticipation to see the final product. Thankfully alternatives have emerged and are gaining momentum over recent years.”
A team of script writers and artists under Don and Gary’s supervision will work to a 21 week schedule to create the pitch.
“Don Bluth Films will develop a unique teaser presentation incorporating a section of the script with recorded dialogues, storyboards, some animation and colour art direction, giving the viewer a sample of the story, character personalities delivering an entertaining experience to create a ‘Want to see’ reaction,” explains the funding page. “A presentation which will encourage investors to provide financing of our budgeted 70 million dollars for us to produce Dragon’s Lair : The Movie.”
Kickstarter backers will be able to follow the progress via videos documenting the creative process.
With 29 days remaining the Kickstarter campaign is off to a solid start securing nearly $50,000.
Source: Kickstarter
