The "life-changing" secret of the Curiosity cube has been uncovered - revealing that the winner, an 18-year old from Scotland, will be granted the opportunity to become the god in 22cans' next game, Godus.
After 25 billion cubes were destroyed over a period of 150 days, Bryan Henderson from Edinburgh tapped the final cube on Sunday, revealing his reward.
"We have been completely blown away by how the world has embraced this amazing experiment..." said 22cans head Peter Molyneux in a video released over the weekend.
"What is in the center is something that only we can grant - and it is the ability to be a digital god.
"We are making a game called Godus. The whole game is about being a god to your followers. You, you the person who reached the center, will be the god of all people that are playing Godus. You will intrinsically decide on the rules that the game is played by and - here's the life-changing bit - you will share in the success of the product."
Every time people spend money on the game, Henderson will receive a slice of the revenue, Molyneux explains.
"It means that you will decide on how people play a game," he continues. "You will accrue riches from that game, from the start until the finish of your reign. That, by any definition of the word, is life-changing.
"You will have fame, you will have fortune, and you will have the power to introduce morals into a game."
But Henderson has a secret that may irk those who have been tapping away at the cube since last year: he only started playing on Sunday afternoon.
"People are going to hate me for this," Henderson told Wired, "but I only registered for the game [...] about an hour before I won the thing."
Godus, which hit its Kickstarter goal in December 2012, is expected to release this September.
Source: YouTube. Wired