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Newly appointed Activision publishing CEO Eric Hirshberg has compared the company’s blockbuster Call of Duty franchise to seminal sci-fi franchise Star Wars.
Commenting on the challenges of managing such a massive brand, Hirshberg told IGN: “The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars.
“I think it’s unique and bigger than any musical act or any movie franchise in that capacity.”
He concluded: “The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh.”
Black Ops, the next instalment in the billion dollar franchise, will be released on November 9, 2010.
About the Author
Call of Duty: Black Ops
- Platform(s): iOS, macOS, Nintendo DS, PC, PlayStation 3, Wii, Xbox 360, Xbox One
- Genre(s): Action, First Person, Shooter
