Free-to-play MMO Star Wars: Clone Wars Adventure has hit a 10 million player milestone, SOE has announced.

As reported by Venturebeat, senior producer Todd Carson stated the family-friendly game hasn't suffered any dips in its userbase since the launch of Star Wars: The Old Republic. On the contrary they've seen increased activity since its release.

"We haven't noticed much in common with the audiences," Carson stated at this year's GDC.

"Theirs is a hardcore massively multiplayer online game with a different gameplay style than what we offer. Ours is more casual. It doesn't have as much character development, and we have features such as the ability to own and decorate your own house. It hasn't affected us at all, the fact there is another cool Star Wars game out there. December and January were our best months since our launch."

SOE's other Star Wars MMO, Star Wars Galaxies was finally shuttered last year. Check out our playthrough of the last remaining days of that dying MMO.