David Cage won't make a sequel to Heavy Rain despite being well aware that he and his studio could make a lot of money by doing so.
Speaking to Develop about "David Cage the brand," Cage was adamant he's in the industry to create new ideas, not to churn out sequels which make money.
"David Cage the brand, as you call it, is about not having to make sequels. It's about creating a brand that is the name of the creator, not Heavy Rain 1, 2, 3, 4, 10, 12."
He added: "Let me be stupid for one second; I'm not in this business to make money. I wrote Heavy Rain because I was excited about it, because there was something to say. Yeah I could make Heavy Rain 2, but I've said what I've had to say about it. That's the strength of Quantic Dream, to have the capacity to create new ideas, to make something that breaks ground.
"I don't know what to say. I guess I don't have a long-term strategy for my career. It's certainly not to make as much money as possible though. I see myself as an author, really. I just trust my instinct. I think fans of what I do want me to do that too.
"I'm an old game creator. I'm 42 this year. There are so many old game designers who have passion when they are young and they get a bit a bit older and the passion falls away. They get a family, and suddenly they think 'okay I need to make as much money as I can for my family - this is what matters.' I've not reached that stage yet."
He concluded: "I still think I'm doing something important. That may sound naïve in this industry, but I still think I'm here to be creative. I just have a company because I need that structure to develop my ideas."
The identity of Cage's latest project remains a mystery.