Brain Training scoops EIEF Edge Award

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Last night the best of interactive entertainment was celebrated at the EIEF Edge Awards. Taking the top honour was Nintendo’s Brain Training for the DS, beating a field of seven other nominees. The mobile phone game Dirty Sanchez: Party Games from Infospace took home the people’s choice award.

The Edge Award shortlist is always an eclectic mix, but this year’s was particularly wide-ranging,” said Margaret Robertson, editor of leading games magazine Edge. “We’re delighted that Brain Training won – it’s a great ambassador for gaming and proves that the instincts for making rewarding and entertaining software that Nintendo has honed for decades can be applied in entirely unexpected ways.

David Yarnton, managing director of Nintendo UK commented: “Winning this award recognises the innovation and creativity behind Brain Training. Its wide appeal to both young and old, gamers and non-gamers alike demonstrates our success in moving the boundaries of traditional gaming.

The Edinburgh Interactive Entertainment Festival continues today, including the day-long consumer Game Screening at the Odeon, Lothian Road, which began at 10:30am.

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