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Sometimes the success of a rival can be in your benefit too, and that’s exactly what Blizzard is hoping will happen with EA and BioWare’s Star Wars: The Old Republic.
“This is a game that has an opportunity to grow the MMO market if done right and therefore is very important to the industry as a whole, not just EA,” Blizzard co-founder and executive vice president Frank Pearce told MCV.
Blizzard CEO Mike Morhaime added: “It’s certainly a strong franchise and BioWare’s a great developer. We’ve talked about this internally and from our perspective we hope they make an enjoyable game because they’re going to bring in a lot of new players to the MMO genre, and those players’ idea of whether or not they like this type of game is going to be determined by that experience.”
Star Wars: The Old Republic is expected later this year.
Blizzard is essentially saying that if BioWare’s game is good it will create a whole new group of MMO fans, but should the game leave a bad first impression it’s likely to put off players from trying another game in the genre.
So, good enough to enjoy, but without enough about it to keep players hooked for very long – step in World of Warcraft.
About the Author
World of Warcraft
- Platform(s): macOS, PC
- Genre(s): Fantasy, Massively Multiplayer, Massively Multiplayer Online, RPG
