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ZeniMax Media, parent company of Bethesda Softworks, has today announced it has commenced publishing operations in Europe with the establishment of London-based subsidiary ZeniMax Europe.
Titles, beginning with Fallout 3 in the autumn, will be published throughout the UK and EMEA territories under the Bethesda Softworks brand.
“This is an important step for us as we look to expand our presence in markets outside of North America,” said Robert Altman, CEO of ZeniMax Media Inc. “We want to establish direct relationships with retailers and distributors throughout Europe and the UK as we bring exciting titles like Fallout 3 and Rogue Warrior to gamers worldwide.”
ZeniMax Europe will be headed by Sean Brennan, an industry veteran with over 20 years experience in the European markets. Brennan is joined by Greg Baverstock, Director of Sales and Business Development, and Christina Camerota, Director of Marketing and Public Relations.
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