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Pete Hines, VP of PR and marketing at Bethesda, has explained that it’s important to ‘get the word out early’ when dealing with big games, particularly shooters like Rage.
“I think for certain big games – particularly one that’s a shooter which is competing against other major titles – that it is incumbent upon us to get the word out early as opposed to waiting to closer to launch.” Hines told MCV.
“More traditional movie marketing, which focuses around going heavy at launch, isn’t something that works for every game. There are times where it is important to start messaging earlier to get some buzz.”
“With it being a new IP in the space that it is in, and it being our first game with id [software], our strategy was we will do some things earlier, we will do things later, we will do some things that are a bit out of the norm, and see if we can build momentum early.”
VideoGamer.com’s first Rage preview went up back in 2009, with several more hitting our pages over the following years. Since then, Rage: Mutant TV Bash has been released for the iPhone, which drummed up awareness of the game by pushing Apple’s device to its technological limits.
The hype train has certainly been chugging along for some time now, but it’ll be interesting to see what Bethesda can do that’s ‘out of the norm’ in the following months.
After news of a delay last month, Rage will now be released on Xbox 360, PS3, and PC on October 7th.
About the Author
Rage
- Platform(s): PC, PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, First Person, Shooter
