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Bulkhead Interactive’s Battalion 1944, the WW2 multiplayer shooter, will be published for PS4, Xbox One and PC by Square Enix Collective.
“We would never partner with any publisher that would take our creative freedom. This is why we’ve decided to partner with our friends at the Square Enix Collective, who some of you may know from our previous release ‘The Turing Test’ which released on Steam, Playstation 4 and Xbox One, February 2016,” explained the developer on its Kickstarter page.
“This is a deal we’ve been looking to secure for quite some time after the Kickstarter finished after we were unable to attain some of our higher tier stretch goals. We’ve spoken to multiple huge publishers and Square Enix Collective were the best fit for our aims and ambitions whilst still allowing us to retain 100% of our creative control over the game.”
The post also outlined three key benefits of partnering with Square Enix.
Square Enix have access to a massive network to help us publicise Battalion
FPS games live and die based on their active player base at launch and we plan on making a massive splash with our day one early access release. Square Enix have a plethora of marketing expertise to enable that to happen. However, this means nothing if the game isn’t good.
More development resources
We can’t go into financial specifics, but we’re able to apply many more resources into the development of Battalion to create a more polished experience. This is on top of their expertise in their outreach to the gaming community.
Using the same talent as Call of Duty & Battlefield
The Square Enix Collective have a unique partnership with ‘Petrol Advertising’ who create and manage the marketing campaigns for both the Call of Duty and Battlefield franchises. They’re now actively working on the Battalion campaign as well. We’re really pleased to be able to take advantage of this awesome opportunity for an independent game to take advantage of the same marketing talent given to the biggest games in the world.
Look out for a debut gameplay trailer within the next few weeks.
Source: Square Enix, Bulkhead
