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Alexandre Amancio, the creative director of Assassin’s Creed Revelations, has left Ubisoft to take on a new role as chief creative officer at Quebec marketing firm Cossette, reports rget=”_blank”>Game Informer via Cossette.
“Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand,” said Amancio. “In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it’s a community, relations between players, and the brand.”
Amancio joined Ubisoft in 2005 and previously worked on FarCry 2. Ubisoft has declined to comment on his departure.
Amancio is the second Assassin’s Creed creative director to leave Ubisoft in recent times, following Patrice Désilets who also exited the publisher in 2010 to join THQ.
Given the under par reception given to Revelations some might argue getting in new blood will help reinvigorate the franchise.