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EA is targeting around a quarter of a million Warhammer Online subscribers, an analyst has predicted.
Speaking to Edge, Arvind Bhatia at Stern Agee said that “over time, subscribers will drop off and level off at 250,000-300,000.”
However, the number of subscribers could improve as updates and expansion packs are released, he said.
He estimates that EA will generate $55-$60 million in revenue from WAR, which will amount to about 5 per cent of EA’s sales for Q4 2008.
“…Based on our estimates for sell through, it would require about 20 percent to 25 percent of the purchasers to remain long term subscribers – which we believe is achievable,” Bhatia said.
WAR Online is probably the best MMO we’ve played since Blizzard’s World of Warcraft, and well worth a slice of your monthly pay check. You can find out why over at our impressions feature of the first 10 levels.
About the Author
Warhammer Online: Age of Reckoning
- Platform(s): PC
- Genre(s): Massively Multiplayer, Massively Multiplayer Online, RPG, Science Fiction
