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A Disney subsidiary, cunningly called Disney Online, has revealed that it is working on an MMORPG based on the Pirates of the Caribbean franchise.
Having already had some success with its Toontown Online MMO, a game squarely aimed families and children, Disney clearly feels there’s more to be done in this niche market:
“We’ve learned through our experience with Toontown that the market for massively multiplayer online role-playing games can indeed reach beyond traditional gamers,” claims, EVP and managing director for Disney Online, Ken Goldstein. “Pirates of the Caribbean is the perfect franchise for our second commercial effort in this arena.”
Like most MMORPGs, the game will allow players to create their own character and team up with others to form a crew. With this crew, they’ll sail the high seas (and possibly the low ones) looking for un-dead pirates to shiver timbers with and the like. Being aimed at children and non-traditional game-playing adults, the game is likely to be simple but should provide reasonable depth through the strength of the brand and the online community it hopes to foster.
The game is set to tie in with the cinema release of Pirates of the Caribbean: Dead Man’s Chest in the summer of 2006. It’s probably safe to say that you can also expect toys, Burger King tie-ins, lunchboxes, comics, posters, limited edition speciality teas…
