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Speaking to MCV, global boss of 2K Christoph Hartmann has warned the Wii market is becoming so crowded that releasing a title without a well-known brand is a risk.
“Where people go wrong in the casual market is that, while the development costs are exploding on the casual side, they’re treating the Wii like the old PC market – making cheap, accessible games. They think if they make ten titles and two are hits, they will finance the other eight,” said Hartmann. “But they forget these eight crappy titles will flood the market and will lead to problems in terms of production – and upset retailers. Also, the consumer will be pissed off because they’ll be confused.”
For this reason Hartmann believes 2K’s successful Wii title Carnival would struggle to match its current success if released for the first time in the current marketplace.
“Had we released it last week, it would have been much tougher,” he said. “There’s far too much stuff in the Wii market [now] and it’s hard to shine. While the Wii is the strongest growing console, it’s a risk not to have well known brands in your games.”
Are you finding it hard to pick out games for your Wii because the shelves are so bloated with titles? Let us know in the comments section below.
