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Sony Computer Entertainment Inc. has announced the appointment of Kaz Hirai, president and Group CEO, as chairman, and Andrew House, president, CEO and Co-COO of Sony Computer Entertainment Europe, as president and Group CEO of SCEI, effective September 1, 2011.
SCEI also announced the retirement of Akira Sato, chairman, effective August 31, 2011. As of June 28, Ken Kutaragi also retired from his role as honorary chairman of SCEI – he will continue in his role as senior technology adviser of Sony Corporation.
“In fiscal 2010, we achieved profitability for the first time in five years as a result of group-wide united efforts, including continuous cost reduction for PS3 in which I first took the initiative after assuming president of SCEI in December 2006,” said Hirai. “We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non-gaming business. I’m confident that the skills and expertise Andy has gained over two decades working for Sony and SCE Group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era.”
House commented: “Since returning to SCE two years ago, I have focused on further expanding our business in the European/PAL territories and regaining our market leadership there. It is both an honour and a privilege to be named as president and Group CEO at SCEI. I believe there is huge potential for further growth of our business globally, and I’m looking forward to working with everyone in the SCE Group and with other groups in Sony to help achieve this potential by pursuing the creation of brand new user experiences.”
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