Sony: Our brand is bouncing back from PSN hack

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Sony chief Howard Stringer says that the publisher’s public image is now “clearly improving”, one month on from the PSN hacking debacle.

As reported by the BBC, Stringer claims that 90 per cent of former PSN subscribers have remained loyal to the service in the wake of May’s attacks.

“Our brand perception, you’ll be happy to know, is clearly improving again,” he said, speaking in Tokyo at the company’s annual meeting.

“My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony’s position as a global product, content and service leader in the networked digital era and ensure our continued development and growth.”

During the same speech, Stringer revealed that he took a 16 per cent pay cut last year. The Sony CEO now earns 345m yen a year from his salary and bonuses, which equates to roughly £2.7m.

Last week Sony playfully acknowledged that the PSN Store is still unavailable in Japan.

If I earned £2.7m a year, I’d wear a suit made out of £10 notes to work. And then I’d burn it in front of a poor person, leaving me smug, naked and rich.

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