guitar hero pack -

In 2006 Activision bought Guitar Hero publisher Red Octane, with the then fledgling franchise switching from music game specialist Harmonix to Activision's own Neversoft studio. Harmonix went on to develop Rock Band for MTV Games.

Speaking at the DICE gaming convention, Activision CEO Bobby Kotick revealed the publisher made a mistake in acquiring Red Octane and Guitar Hero, but not its developer.

"When we were buying Guitar Hero, or buying Red Octane, the makers of Guitar Hero, we knew about Harmonix," said Kotick. "We had always known them as sort of somewhat a failed developer of music games. They always had really great ideas but nothing that was really commercially viable until Guitar Hero. And [we thought], it's a good piece of software, and if we gave it to Neversoft, they'd knock the ball out of the park with this.

"We really didn't even think, 'Hey we should go to Boston, and meet these Harmonix guys and see what they're up to'."

Kotick added: "If we had gone up, I think the world of Guitar Hero would have been rewritten. It would be a lot different today. And it would probably be a profitable opportunity for both of us and an opportunity where you'd have even more innovation in the category."

He explained Activision missed what was "really important", pointing to qualities such as passion, commitment and inspiration to come up with the next big idea.

Activision plans to release new games in both the Guitar Hero and DJ Hero franchises later this year.

Via Kotaku

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User Comments

Clockpunk's Avatar


First thought: 'I bet they do'. ;)

But then, competition is needed to stop any form of franchise/genre from stagnating. As I've said a few times today, I do honestly prefer the GH series, but think Rock Band being developed entirely separate from the original series was the best thing to happen to the music genre.
Posted 11:32 on 19 February 2010
Rickitis's Avatar


Harmonix are great & I really think the Rock Band games are a lot better than the recent Guitar Hero games (everything after II). Harmonix's earlier games Frequency and Amplitude are both awesome aswell - easily one of my favourite developers.
Posted 11:17 on 19 February 2010
Karlius's Avatar


Wow. This sort of news doesn't happen too often. Nice to see a CEO hold its competitors in such high regard. Maybe Sony and MS should take a leaf out of Activision's book.
Posted 10:56 on 19 February 2010

Game Stats

Technical Specs
Release Date: 11/09/2009
Developer: Neversoft
Publisher: Activision
Genre: Music
No. Players: 1-8
Rating: BBFC PG
Site Rank: 1,206 113
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