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Crytek's future output will solely consist of triple-A free-to-play games, Cevat Yerli has revealed.

Speaking to VideoGamer.com on the last day of E3, the Crytek CEO lamented the rise of DLC and premium gaming services, which he considers to be "milking customers to death".

Warface, Crytek Kiev's multiplayer FPS, will be the company's first foray into the free-to-play sector. But once Crytek has completed its current contracts with traditional boxed products, its studios will only produce F2P titles - supported by its new social gaming platform, GFACE.

"As we were developing console games we knew, very clearly, that the future is online and free-to-play," said Yerli.

"Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.

"What this entails is that our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development."

Yerli added that he wants Crytek's games to stand out from the current crop of F2P titles. All future projects will aim for triple-A production standards, with development budgets to match.

"As is evident in Warface, our approach is to ensure the best quality, console game quality," he said. "That implies budgets of between $10m to $30m - so no compromise there - but at the price-point of $0 entry.

"I think this is a new breed of games that has to happen to change the landscape, and be the most gamer-friendly business model."

Warface screenshot

In short, Yerli agrees with the view that games are destined to become services, rather than the standalone products of old. However, he's clearly no fan of the premium models adopted by the likes of Activision and EA:

"If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death."

Warface is currently live in Russia, and is undergoing a closed beta in China. There's no word yet on when the game might be coming to Europe and the US, but it will be published by Trion Worlds.

For more from Cevat Yerli and his vision of Crytek's free-to-play future, keep an eye out for next week's complete interview.

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User Comments

CheekyLee's Avatar

CheekyLee@ mydeaddog

Not to mention Team Fortress 2! In fact, load Steam, and just see how many free games there are on there. It is quite staggering.
Posted 13:34 on 12 June 2012
mydeaddog's Avatar

mydeaddog

Tribes Ascend is a recent example. America's Army was also pretty good if you didn't mind all the subliminal military propaganda.

And then there's Lotro, Champions online etc.
Posted 12:33 on 12 June 2012
Dexter's Avatar

Dexter

Waiting for your example for a totally free high end game?
Posted 14:23 on 11 June 2012
aslkbgh's Avatar

aslkbgh

"Want to use weapons other than Pistol? Pay 20 $"
Posted 14:19 on 10 June 2012
Batmamerc's Avatar

Batmamerc

I don't think I understand f2p very well is that like FarmVille cos if it is what's gonna happen to big games like Crysis, the gaming world is taking a turn for the worst wit its ways to bleed us dry, I just wanna get a game pay for it play the full thing n then if a new dlc comes out a few months later in a game I love I may buy it but I will never pay for unlocks in games I won't even get the game in the first place if that's the case it's a daft model that only belongs on Facebook games n crap iPhone games. These unlocks are always ridiculously overpriced as well can't remember what game it was for 360 but if you bought all the dlc/addons it would cost over £50 plus the cost of the game and they were all useless things like skins for weapons and characters
Posted 14:17 on 10 June 2012
p0rtalthinker's Avatar

p0rtalthinker

Notch who I follow on twitter pretty much summed up this announcement for me: "Crytek are only doing "free to play" from now on? I'm about as excited about that as I was when Cameron announced "only avatar movies"."

I just don't see whats the point. Their making money (supposedly) selling boxed retail copies of games, why the switch now? Seems like a risky move that might alienate their present fanbase. Who knows though...
Posted 20:31 on 09 June 2012
dudester's Avatar

dudester

Ea been doing paid for single player unlocks for ages.
Posted 11:19 on 09 June 2012
CheekyLee's Avatar

CheekyLee@ pblive

Actually, I would be willing to bet that you would find many more players prepared to buy single player unlocks if it was handled in the right way. Temple Run should theoretically make absolutely no money, and yet it sat in the Top Grossing charts for ages.
Posted 10:38 on 09 June 2012
Hooded's Avatar

Hooded

I can't see it happening to be honest.
Posted 02:26 on 09 June 2012
pblive's Avatar

pblive@ mydeaddog

I'm surprised. Mind you, doesn't mean it works.

Unless you pay to unlock levels, many gamers who only played single player just wouldnt pay.
Posted 23:26 on 08 June 2012
mydeaddog's Avatar

mydeaddog@ CheekyLee

Yerli does talk about this in a bit more depth in the full interview, but yeah, you've basically hit the nail on the head. You pay for convenience (unlocking stuff faster) or for vanity items (giving your gun a bling texture).

The interesting thing is that pblive's assertion isn't correct: Warface also has a sizeable single player element...
Posted 11:49 on 08 June 2012
Clockpunk's Avatar

Clockpunk

Hmmm... I agree with pb on this one - I just can't see individiual in-game purchases working within a single-player experience.
Posted 11:40 on 08 June 2012
stealth's Avatar

stealth

Then so much for crytek
Posted 10:59 on 08 June 2012
pblive's Avatar

pblive

Works for certain games, but obviously only where there is no single player element.
Posted 10:32 on 08 June 2012
CheekyLee's Avatar

CheekyLee@ munkee

MMOs tend to do it by allowing you to buy potions and XP bonuses. Usually, there are also skins that can only be paid for, too, and so many of them are making more money this way that it just makes sense to look at how it would work for other genres. TF2 basically lets you buy hats, but it really is just a matter of time before someone does a shooter that locks the best weapon behind a paywall. It will be interesting to see how that gets received, once the caterwauling of the entitled classes ceases.
Posted 10:07 on 08 June 2012

Game Stats

Release Date: 21/10/2013
Developer: Crytek
Genre: First Person Shooter
Rating: TBC
Site Rank: 906
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