Star Wars: The Old Republic

Star Wars: The Old Republic News for PC

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Star Wars: The Old Republic screenshot
Star Wars: The Old Republic screenshot

EA's decision to transition MMO Star Wars: The Old Republic to a mix of free-to-play and subscription model has the "potential to actually drive overall revenues higher", claims Wedbush analyst Michael Pachter.

"On average, the hard core free-to-play market generates higher revenues per user than its social counterpart, with many firms averaging $4 – 5 annual average revenues per user (ARPU) on average monthly active users (MAUs)," explained Pachter. "We think that a franchise such as Star Wars has the potential to attract 30 million or more MAUs, suggesting that the free-to-play version of the game has the potential to generate $120 - 150 million in annual revenues.

"While the $15 premium monthly subscription model requires only around 600,000 – 800,000 subscribers to generate revenues at this level, it is clear that EA recognised that its Star Wars game is destined to continue to see premium subscriber numbers continue to decline. We envision that ultimately Star Wars will be free-to-play for all players, and we expect that it will be able to attract at least 10 million MAUs indefinitely, with upside to perhaps 50 million."

He concluded: "We believe that contribution from the model shift could be significant for years to come."

Star Wars: The Old Republic will become free-to-play up to level 50 in November.

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User Comments

Diggylove's Avatar


After playing SWTOR for over 500 hrs, I wishing that Bioware would stop chasing the money and sort out the game. They would not have had to go down the F2P route if they actually made a game that had a good space element, open word group activities and less focus on the story. Why would anyone want to pay money after lvl 15, they game doesn't suddenly change.... just more of the same for the next 35lvls (150+hrs). Bring back the original SWG.
Posted 17:36 on 01 August 2012
stealth's Avatar


Pachter wasnt zynga supposed to do that?

who gives this guy time?
Posted 16:36 on 01 August 2012
Bloodstorm's Avatar


Posted 15:25 on 01 August 2012

Game Stats

Release Date: 13/12/2011
Developer: Bioware
Publisher: Electronic Arts
Genre: Sci-Fi RPG
No. Players: 1 + Online
Rating: BBFC 12
Site Rank: 963 13
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